ソーシャルマーケ

Jun 11 2011 ∞
“

どっちにイイネを押す？
A. 震災被災地への支援をしよう。というNPOのページ
B. 週末は美味しいビール！クリックでクーポンGet
⇨A.のようなNPOのページはクリック率が高い。通常の10倍ほど

どっちをRTする？
A. 1tweet, 1smile エイズで親を失った子供へ支援を
B. ◯◯自動車のキャンペーンRTすれば
⇨A.は1週間に6500ツイート。広告などは一切なし。企業だった数百万円くらいかけて行わないと難しい数。

人々は何に共感して、RT・Likeするのか
『問題意識』
— ソーシャルカンファレンス2011 午前のまとめ | Idea Sharing (via igi)

(via tetsujin28mm)

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